Design leadership for growth & innovation.

As head of design for iconic brands like Yahoo Sports, CNET, and Metacritic, I led vision, strategy, and design execution, driving record growth and creating exceptional user experiences.

Today, I help businesses scale their design impact and accelerate growth as a fractional design leader.

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To drive success I focus on
Impact
Delivering measurable business outcomes through design strategy and vision.
Talent
Building high-performance teams within inclusive and empowering cultures.
Collaboration
Championing user-centric, design-led practices across functions.
Improvement
Committing to continuous innovation and high-craft execution.
Action
Prioritizing testing, iteration, and learning to accelerate growth.
  • + Record Drafted Teams
  • + Grew User Acquisition & Retention
  • + Increased Engagement
  • + All-time High Direct Sales
Yahoo Sports & Yahoo Fantasy
  • + Record users, engagement, revenue
  • + 86% daily UVs,+87% sessions, +42% PVs
  • + Launched Market-Leading Products
  • + Record Conversions
CNET
  • + Record 225M User Growth
  • + Record Engagement & Revenue
  • + Market-leading products
  • + Accelerated Product Delivery
CBS Interactive
  • + Strong Market Debut
  • + 300% Growth in Bookings First 60 Days
  • + Market-Leading Aesthetic
  • + Sustained Customer Demand
ANYU
About Sushant Sund
I’m passionate about user-centered design that drives growth and innovation. With over 20 years of experience, I’ve delivered market-leading solutions across Technology, Media, Sports, Music, and Commerce. Key highlights include:

MetroLyrics: Led design for this startup, growing to 50M users/month, leading to an acquisition by CBS Interactive in 2011.

CBS Interactive (CNET Media Group): As Head of Design, I drove design for iconic brands like CNET, GameSpot, and Metacritic, reaching 225M+ users, and contributing to a $500M acquisition by Red Ventures in 2020.

Red Ventures: As VP of Design, I led the award-winning redesign of CNET.com, resulting in a 2022 Ozzie Award for Best Site Redesign.

Yahoo: As VP of Design, I transformed Yahoo Sports & Yahoo Fantasy, driving record growth in users, engagement, and sales.
Today, I leverage my design expertise to help companies craft compelling brands, user experiences and strategies that drive sustainable growth and market differentiation.

I help senior leaders balance ambitious goals with limited resources, to assess market-fit, rapidly evolve products, and collaborate with cross-functional teams to bring innovative ideas to life.

I’m committed to servant leadership—empowering my teams through empathy, candid feedback, and growth opportunities.

Based in beautiful Vancouver, BC, I work with teams across North America and Europe.

Let’s connect if you need help with design strategy or mentorship—
Book a strategy session
ADP List mentorship - Book a session
Sushant Sund
Endorsements
“Sushant is an excellent partner for Product and Business teams, his depth of understanding of the brands and products he works on, coupled with a strong business acumen, makes him an exceptionally valuable counterpart. “
— Sarah Priestley, GM Yahoo
“Sushant's creativity, partnering style and dedication to excellence would be an asset to any organization looking to do big things. ”
— Marc McCollum, President Red Ventures
“What truly sets Sushant apart is his talent for building teams that ship outstanding results, but also foster a collaborative and positive work environment. His strategic approach and interpersonal skills ensure that he assembles diverse groups that work cohesively and achieve strong business results.“
— Patrick Sullivan, VP of Product, Yahoo
“Sushant is a thoughtful and creative design leader who consistently delivers. He excels at partnering with other groups such as product, PMO, developers, engineers, marketers and other key stakeholders.”
— Matt McMahon, General Manager, CNET media group
“I've been lucky over the course of my career to work with some great creative talent and creative leaders. The best are compassionate coaches that combine a passion for the craft, strong leadership, and a discerning eye. Sushant is among the best I’ve worked with”
— Eric Duehring, EVP Marketing, Red Ventures
“Creativity is a wonderful gift, which Sushant has in spades, but the ability to motivate and inspire others to understand and share in your creative vision is where he truly excels. That’s his super power!
— Jason Trester, VP Engineering , CBS Interactive
Experience
Fractional Head of Design
2024 - current
VP Design, Yahoo Sports & Yahoo Fantasy
2022 - 2023
VP of Design, Red Ventures
2021 - 2022
Sr. Director of Design, Red Ventures
2020 - 2021
Sr. Design Director, CBS Interactive (CNET media group - acquired 2020)
2019 - 2020
Design Director, CBS Interactive (Metacritic, Chowhound, TV Guide, Download)
2017 - 2019
Design lead - CBS Interactive Music: Last.fm, MetroLyrics, MP3
2014 - 2017
Lead UI/UX Designer - CBS Interactive: MetroLyrics
2011 - 2014
Lead Designer - MetroLyrics (acquired 2011)
2009 - 2011
Web Design Strategist, Creative Spirit Communications
2008 - 2009
Designer, Caterpillar Inc
2006 - 2008
Interactive Designer, University of Cambridge
2003 - 2006
Education
Bachelor of Arts - Multimedia Design
De Montfort University, UK